About Us

Born from a 19-year-old’s dream. Built with the love of many.
AprilSweeth began not in a grand kitchen, but in a quiet room, with a 4.5L white KitchenAid,
a heartfull of ambition, and the hands of a 19-year-old girl named April. I wasn’t a big name.
Just someone who believed in the magic of cookies and the beauty of soft beginnings.

But dreams, even the biggest ones, are never built alone.
I still remember the weight of those early days. Mixing, baking, packing, delivering, every task was mine to carry. And just when the weight felt too heavy, my first-ever staff came into my life. She helped lift not only the workload but the silent burden of doing everything alone. Her presence reminded me that asking for help is a strength, not a weakness.

My sister, the first believer, the quiet engine behind AprilSweeth, walked beside me from day one. She helped me dream bigger, guided the brand forward, and reflected back the potential I couldn’t yet see in myself. Her hands shaped not only the business, but also the woman I was becoming.

And there was my dad, who drove us from Sentul to Jakarta for bazaars, never complaining, always showing up. In every early morning and every late-night trip, he gave me the gift of steady support. My mom stood by warmth and unwavering belief. My siblings celebrated each little win like it was a victory for the whole family. And my friends who cheered from afar and near, they reminded me that even small brands can carry big love.

Today, AprilSweeth is more than a cookie brand. It’s a story of faith, flour, and the people who poured themselves into a dream that once lived in a teenage girl’s heart.
And if there’s one thing I’ve learned:
The real recipe behind every sweet success is the people who stand beside you,
not just when the world applauds, but when no one’s watching.

Thank you for being part of this journey!
Welcome to the sweeter side of life.